MS CUSTOM RODS
We provide a wide variety of fishing rods and customization options, each designed to enhance your fishing experience!
Fishing rods are not just tools, they are an extension of the angler’s experience, tailored to individual preferences and needs. If you’re interested in custom fishing rods that include repair, personalization, restoration and custom fabrication, you’ve come to the right place.
Welcome to our pages. We are at your disposal!
100%
Quality material
500+
Repairs and servis
83%
Handmade rods
300+
Satisfied clients
Our services
Modification
Every angler has different preferences. Fishing rod can be fine-tuned to suit specific fishing techniques and conditions, ultimately improving success rates.
Restauration
MS Custom Rods offers total rebuilds on older or newer rods, whether it’s a family heritage or an existing rod you love, we can bring it back to life.
Repair & Servis
Rather than throwing it away or purchasing a new one, we can repair and sharpen your lucky fishing rod for you. We also clean, oil, and maintain fishing reels.
Custom made
When we build from scratch, the possibilities are limitless in crafting your dream fishing rod. We focus on every detail to ensure a top-tier result.
✔︎ repairing damaged or broken rods
✔︎ replacement of old or damaged guides on all types of rods
✔︎ replacement/repair of the roll holder
✔︎ replacement/repair of sponge handle, float on rod
✔︎ conversion of rods to another technique (mostly broken ones)
✔︎ making tips for all types of rods (belendino ital)
✔︎ servis and lubrication of big game rods (guide)
✔︎ servis and lubrication of fishing reels
● Offshore fishing rods ● In-shore fishing rods ● Surf & Back Bay fishing rods ● Freshwater fishing rods ● Fly fishing rods ● Big Game fishing rods
The Process of Creating a Custom Fishing Rod
Crafting a custom fishing rod from scratch is an art form that combines skilled craftsmanship, high-quality materials, and a personalized touch. Here’s a short comprehensive guide to how this process unfolds.
SKIP
SKIP
Selecting components
The process begins with selecting the right rod blank. This involves choosing the material (fiberglass, graphite, or composite), length, action, and rating that suits your fishing needs. The rod blank is the backbone of the rod, so it’s crucial to pick one that matches your fishing style.
Rod Blank: Choose from materials like fiberglass, graphite, or composite, considering factors such as length, action, and rating. The blank’s material affects the rod’s sensitivity and strength.
Guides: Select guides that match your fishing style and the type of fishing you plan to do. Guides can be made from materials like stainless steel or titanium.
Design: Thread Color, Pattern, Inscription
Handle: Decide on the handle material and design. Common materials include cork, foam, or composite materials1.
Reel Seat: Pick a reel seat that fits your reel and rod blank securely. Ensure it is durable and comfortable to use.
SKIP
Designed for heavy-duty fishing, these guides reduce friction by using rollers instead of fixed rings.
Roller Guides
These are stronger and less sensitive, commonly used on casting rods for larger fish1.
Double Foot Guides
These are lighter and more sensitive, often used on spinning rods for better feel and response.
Single Foot Guides
Types of Guides
Guides
Select guides that match your fishing style and the type of fishing you plan to do. Guides can be made from materials like stainless steel or titanium.
The guides are secured to the rod blank with thread. The thread is wrapped around the guide foot and the rod blank, forming a secure bond.
GUIDES
Personalizing rod with custom grips, colors, and decorative wraps. Add inscriptions, pattern, name or a special message.
Design elements
Once all components are securely attached and aligned properly, guides are rewinded with the appropriate thread, and epoxy is added for tighter and durability.
Multiple layers of a protective epoxy finish over the wraps to seal and protect them from moisture and wear. This method will not only extend the lifespan of your fishing rod but also maintain its pristine condition for years to come.
Rewinding and Finishing
The reel seat and handle are crucial components that significantly impact the rod’s performance and comfort. The handle material (cork, foam, or composite materials, etc.) and reel seat are carefully fitted and secured to provide a comfortable grip. Additionally, wrapped thread is secured with the application of a smooth, even coat of epoxy.
Reel Seat and Handle
MATERIAL ➝ COMFORT ➝ DURABILITY ➝ SENSITIVITY CUSTOMIZATION
▨ Cork ➝ High ◕ High ◕ Medium ◐ High ◕
▨ EVA Foam ➝ Medium ◐ Medium ◐ Low ◔ Medium ◐
▨ Carbon Fiber ➝ Medium ◐ High ◕ High ◕ Low ◔
▨ Winn Grips➝ High ◕ Medium ◐ Medium ◐ Medium ◐
▨ Composite ➝ High ◕ High ◕ Medium ◐ High ◕
▨ Paracord ➝ Medium ◐ High ◕ Low ◔ High ◕
MATERIAL COMFORT / DURABILITY
▨ Cork ➝ High ◕ High ◕
▨ EVA Foam ➝ Medium ◐ Medium ◐
▨ Carbon Fiber Medium ◐ High ◕
▨ Winn Grips➝ High ◕ Medium ◐
▨ Composite ➝ High ◕ High ◕
▨ Paracord ➝ Medium ◐ High ◕
The fishing rod butt has important functionalities, such as balancing and protection. Available styles include Standard for basic finishing, Fighting for heavy-duty use with larger grips, and Weighted for balancing longer rods. Each style is tailored to meet specific fishing demands, providing a comfortable and controlled experience.
Finally, the rod is tested to ensure it meets performance expectations. This involves flexing the rod to check its action and sensitivity.
Rod butt
Testing the Rod
What We Offer
Quality material
We utilize only the finest and highest-quality materials. Our rods feature optimized long-cast layouts, precise reel seat placement, and superior wrapping and epoxy finishes.
Improved performance
A rod designed for your fishing style can enhance sensitivity and responsiveness, allowing you to detect bites better and improve your casting accuracy.
Aesthetic appeal
Custom rods can be designed to reflect your personal style, from the color scheme to handle designs and embellishments.
Crafting techniques
Handcrafted Quality! Traditional methods combined with modern technology to ensure durability and performance.
CONTACT US
We’d love to hear from you!
If you have any questions about our products or services, don’t hesitate to reach out. We’re here to provide answers or assist with your next build.
FAQ
Who we are?
At MS Custom Rods, we are dedicated to providing the highest quality and performance in every rod we craft. Each rod is carefully crafted by Marko Sikiric, who has spent his entire life fishing and crafting rods in Zadar, Croatia. From humble beginnings as a custom rod builder, Marko has grown his small business into a full-scale rod manufacturing operation.
Our rods are built with precision, giving anglers of all experience levels the ability to make accurate casts and enjoy a successful day of fishing. Whether you’re in need of an inshore rod to reel in your next big catch or a durable offshore rod, MS Custom Rods is at your disposal to suit your needs.
We care about environment
Caring for the environment is a shared responsibility. By embracing Reduce, Reuse, Recycle, and Repair, we protect our planet, our hunting grounds, and ultimately save money.
Our guiding principle is to repair and restore fishing rods, extending their life and reducing waste. This practice supports a healthier environment and preserves nature for future generations.
How long will it take to build my Custom fishing rod and how will I know when it ships?
Depending on the complexity of the work, and the prior agreement on details and quantity, the deadline for making a personalized rod depends. Once the work is complete, we will contact you or send you an email regarding the shipment.
Shipping Policy
Free Standard Shipping on Orders Over €100
We offer free standard shipping on all orders over €100. Orders less than €99 will receive standard shipping fees.
All small batch MS Company rods and accessories are shipped within 2-business days for in stock items and send via Standard Ground shipping. Exceptions to the 2-business day window include rod orders with the personalization or extra tip add-on.
Expedited Shipping
We offer expedited shipping options to get you on the water sooner.
Call the shop for information: XXXXXXX
Return Policy
If after receiving your MS and Co products you are unhappy with your purchase we offer a 30 day return policy of your unused, undamaged items. Items must be received back within 30 days of your purchase date and in the same condition as it was upon shipping (including cellophane wrapped handles), be in resellable condition with all contents in its original packaging.
All items must include original receipt or packing slip to be processed. Items must be one which is eligible for return. Upon receiving your return, items will be inspected and an email will be sent to the purchaser notifying them of the returns acceptance or rejection.
Approved returns will be refunded to original payment method used to make the same purchase. Processing time can vary based on the card provider.
You will be responsible for shipping charges and it is highly encouraged to use one which offers tracking and insurance as we are not responsible for lost or damaged items in shipping.
If you are unsatisfied for any reason and your product is not covered by our warranty or return policy, please contact us and we will do our best to make it right.
Service and warranty
If the repair is for one of our own rods, we have an unrivaled customer satisfaction guarantee. When rods aren’t covered by our warranty, we will prioritize your repair, offer you a demo rod in the meantime and get you back out there as seamlessly as possible.
If the repair is for one of our competitors rods, we will do an inhouse assessment to ensure we can help. Sometimes it’s simply replacing a loose guide, wrap or adding a fresh cork grip. If your rod needs a new tip section after losing a battle with the screen door these will be assessed on a case-by-case basis to ensure we have the right fit for your rod.
Whatever your concern, whatever the brand, send us a note, give us a call or stop in the shop if local. We’re always happy to lend a hand.